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How to use social media to manage your brand

How to use social media to manage your brand

MODESTO — Social Media is no longer a tool of the future; it’s the here and now. In fact, Adrenna Alkhas, president of the Central Valley Public Relations Organization, says social media is today’s biggest brand management trend.

The most important part of brand management is “consistency in your messaging,” Alkhas said. Everything a company puts out should display the same message. From color schemes, to taglines, to what platforms you use to engage your audience, everything should be synonymous with your message.

Should you learn to code?

Should you learn to code?

The explosion in web, mobile applications and smart technology has led to an increased interest in computer programming. That interest has prompted many people to ask whether coding is a skill everyone should learn, just like reading or writing.

Former Microsoft executive, Hadi Partovi, is promoting programming as a component of core education, like science and math. He said schools in most states treat computer science as an elective rather than something everyone should learn.

Rising out of the ground again in San Joaquin County - "Spec" buildings!

Rising out of the ground again in San Joaquin County - "Spec" buildings!

The Buzz Oates Group of Companies demonstrated its faith in San Joaquin County and Stockton's economy this morning with a wall-tilting and celebration of the first speculation building since early 2009. Chief Investment Officer Kevin Ramos said the timing is perfect for the construction of this building and they have already received some inquires through their brokerage Jones Lang LaSalle. The 257,000 square foot, Class-A warehouse distribution facility is in the Stockton Airport Business Center. "We haven't' seen anything like this over the last five years," said Ramos. "We have seen the signs that the economy is coming back and Buzz Oates is making the investment now." Robert Taylor, JLL Executive Vice President, said the signs were evident that it was time to start building. "There is a less than eight percent vacancy rate in San Joaquin County right now for Class A high cube warehouse space like this.

Holt of California, Verve Networks honored by Veterans Program

Holt of California, Verve Networks honored by Veterans Program

The California Employer Advisory Council (CEAC) along with the Employment Development Department (EDD) annually honors employers who consistently demonstrate positive policies toward U.S. veterans and go the extra mile to hire, retain, and promote them providing training and benefits. Holt of California and Verve Networks along with US Foods, ASCO and Lowes received certificates of recognition from EDD & CEAC for outstanding service in the employment of veterans for the year 2014 at the August 14th Veterans Orientation workshop. Verve Networks participated in The Veterans' Program at the Stockton EDD office in San Joaquin County. Holt of California provided a valuable perspective to the veterans during the Veteran Network (VET NET) workshops.

Facebook "Small Business Boost" packs them in!

Facebook "Small Business Boost" packs them in!

More than 500 people filled a large conference room at the University Plaza Waterfront Hotel in Stockton today for a free seminar by Facebook Inc. on best practices for small businesses. The two-hour seminar and networking opportunity was made possible through a special partnership with local business organizations.

Facebook Small Business Team Leader Bess Yount surprised the audience with a few facts: Facebook has 1.3 billion users; 128 million people use Facebook daily; 21%of total mobile time is spent on Facebook; and 38% of online purchases are a result of Facebook "shares". "The world is going digital and you need to be online to reach the people trying to find you," said Yount. She illustrated the strategies small businesses can utilize Facebook to bring people to company pages with key objectives being: building awareness; bringing people into a physical store; and increasing online sales. "You can reach the right audience and turn them into loyal customers."

Verve Networks nationally recognized

Verve Networks nationally recognized

Ingram Micros Inc. (NYSE:IM), the world's largest technology distributor, has recognized Verve Networks' achievements and success in its annual Ingram Micro SMB 500 list. The SMB 500 is a benchmark for the IT industry at large. Generated by Ingram Micro's Business Intelligence Center, its sales team and The 2112 Group, this annual list recognizes and ranks the top 500 fastest growing Ingram Micro SMB channel partners in the U.S. SMB customers are clients with 2,500 users or less. A spot on the SMB 500 is an indication of a company that is exercising strong business planning, technical acumen and superior customer relationship management.

Verve Networks was the only Stockton based company on the list and ranked them at #306 in the world.

S.J. Partnership attends trade & investment conference with high-level Chinese business leaders

S.J. Partnership attends trade & investment conference with high-level Chinese business leaders

San Joaquin Partnership President & CEO Mike Ammann participated in a May 30th California-Shandong high-level trade and investment conference in Santa Clara. It was an opportunity to meet Governor Guo Shuqing and business leaders from Shandong, one of China's most vibrant provinces.

The conference focused on high tech, finance, clean energy and life sciences. Representative from Shandong's designated high-tech development zones attended, searching for local firms eager for a "leg-up" in Chinese markets.

Kish Rajan, director of Go-Biz, the Governor's office of Economic Development spoke during the afternoon conference hosted by the Shandong Provincial Government and the Shandong Department of Commerce with the support of the Chinese Consulate of San Francisco and the Office of Governor Brown.