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How to use social media to manage your brand | Business

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How to use social media to manage your brand
Business
How to use social media to manage your brand

MODESTO — Social Media is no longer a tool of the future; it’s the here and now. In fact, Adrenna Alkhas, president of the Central Valley Public Relations Organization, says social media is today’s biggest brand management trend.

The most important part of brand management is “consistency in your messaging,” Alkhas said. Everything a company puts out should display the same message. From color schemes, to taglines, to what platforms you use to engage your audience, everything should be synonymous with your message.

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