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Facebook "Small Business Boost" packs them in! | Business

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Facebook "Small Business Boost" packs them in!
Business
Facebook "Small Business Boost" packs them in!

More than 500 people filled a large conference room at the University Plaza Waterfront Hotel in Stockton today for a free seminar by Facebook Inc. on best practices for small businesses. The two-hour seminar and networking opportunity was made possible through a special partnership with local business organizations.

Facebook Small Business Team Leader Bess Yount surprised the audience with a few facts: Facebook has 1.3 billion users; 128 million people use Facebook daily; 21%of total mobile time is spent on Facebook; and 38% of online purchases are a result of Facebook "shares". "The world is going digital and you need to be online to reach the people trying to find you," said Yount. She illustrated the strategies small businesses can utilize Facebook to bring people to company pages with key objectives being: building awareness; bringing people into a physical store; and increasing online sales. "You can reach the right audience and turn them into loyal customers."

Success testimonials from a panel of local merchants fortified the presentation and the audience reaction was positive. "I started a small business in January," said Bernice Weilburg, owner of Certify 2Care, a CPR/AED and First Aid certification company. "I am confident I can improve my business outreach through what I learned today. I'm so glad I came to this."

The San Joaquin Partnership, in cooperation with Cafe Coop, a downtown Stockton business incubator, had a booth in the lobby (pictured below) that was swamped with people wanting more information on the Greater Silicon Valley Program as well as local opportunities for small business start-ups. "People are starting to get it," said Esperanza Vielma, Executive Director of Cafe Coop. "There are strategies with programs such as Facebook that can help small businesses thrive."

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