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Yelp for Restaurant Chains

Here’s a four letter word that makes many businesses cower and cry: YELP.

In the past several months, the 3fold team has helped two national  restaurant chains with their local marketing efforts. While there have been all sorts of fun things we’ve done for these brands (including working with fabulous food bloggers), one social tool stands out. Setting up, promoting and managing Yelp accounts has been incredibly fun, fascinating and frustrating all at the same time.

Here are a few things we’ve learned about Yelp as it relates to national restaurant chains:

Appetizer: Identify goals

How to lower your cholesterol

We often hear about lowering our cholesterol. Why? Because its important for heart health. My dad is über-careful about his. He reports that he asked a leading researcher at a major medical conference what the best way to lower cholesterol was.

The answer? Eliminate soda from your diet. Eliminate all carbonated beverages. Eliminate all fizzy drinks. No Coke. No Pepsi. No Dr Pepper. No Diet Coke. No Cherry Coke. No Fanta. No Sprite. No Mountain Dew.

Cutting soda will also be very good for your dental health and your waistline.

The sad story of bottled water. In intensively agricultural...

The sad story of bottled water. In intensively agricultural areas like Manteca or Modesto or Stockton or Lathrop or Tracy, experts recommend some kind of filtration and purification of tap water. And, one day, we’ll hopefully be fluoridated.

"My Alma mater was books, a good library…"

“My Alma mater was books, a good library…I could spend the rest of my life reading, just satisfying my curiosity.
Mi Alma Mater fue libros, una buena biblioteca … pude pasar el resto de mi vida sólo lectura, sólo satisfacer mi curiosidad.”

- Malcolm X (1925-1965)

"The library is the temple of learning..."

““The library is the temple of learning, and learning has liberated more people than all the wars in history.
La biblioteca es el templo de aprendizaje, y el aprendizaje ha liberado a más personas que todas las guerras en la historia.”

- Carl T. Rowan  (American Journalist, 1925-2000)

"I have always imagined that Paradise will be a kind of library..."

““I have always imagined that Paradise will be a kind of library.
Siempre imaginé que el Paraíso sería algún tipo de biblioteca.”

- Jorge Luis Borges (Argentinian Poet and Essayist, 1899-1986)